Rizwan Malik: Global Marketing Helps Toronto Penthouse Set Price Record

Rizwan Malik: Global Marketing Helps Toronto Penthouse Set Price Record
  • 8 CHARLOTTE ST., Ph. 2, TORONTO
  • ASKING PRICE $2,650,000
  • SELLING PRICE $2,652,500
  • TAXES $13,477 (2016)
  • DAYS ON THE MARKET Four
  • LISTING AGENT Rizwan Malik, Sotheby’s International Realty Canada

The Action:

The global marketing campaign for this three-bedroom penthouse resulted in just six showings as some buyers abroad couldn’t make it into town before an early visitor made a multimillion-dollar offer. It set a record price for the building and surrounding area late this summer.

8-charlotte-st

What They Got:

At the top corner of a three-year-old high-rise, called Charlie, this 2,032-square-foot unit is flooded with natural light from wall of windows facing all but north, as well as a terrace of more than 1,800 square feet.

Every appointment is lavish, starting in an open living and dining area with a gas fireplace, black high-gloss kitchen cabinetry to one side, white island with a waterfall edge and Wolf and Sub-Zero appliances.

Conveniences include laundry facilities and three bathrooms – including one in the master and another between two bedrooms, plus a locker and two parking spots.

Monthly fees of $1,301 covers water, heating, concierge, gym, outdoor pool, party room and rooftop deck.

rooftop-deck

The Agent’s Take:

“Typically, units at this price range will take longer to sell – anywhere from six to eight weeks – but this unit got a lot of attentional internationally,” agent Rizwan Malik says.

“It’s one of two units in the entire building with that square footage and has a terrace of that size. Typically, units sell between $800 to $1,000 a square foot, but this unit commanded over $1,300 a square foot.”

Architects confirmed an outdoor pool could be added, although the penthouse is already extraordinary. “It has 12-foot ceiling heights, a custom-designed kitchen with crocodile countertops, crocodile wallpaper and a marble and stainless-steel fireplace that mimics the fireplace in the lobby,” Mr. Malik adds.

“A free-standing bathtub was actually built inside an oversized shower and there is a wall with smoky glass, so you can actually see the person in the shower or bathtub from the master bedroom, so it’s quite dramatic and sexy.”

By Sydnia Yu, originally posted in the Globe and Mail
 

Leave a Reply

Your email address will not be published. Required fields are marked *