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Top 20 Real Estate Podcasts

Top 20 Real Estate Podcasts

This selection of podcasts for Real Estate professionals and rookies covers marketing, commercial real estate, interviews with industry veterans and accomplished investors and investing in general. The great thing about podcasts is that you can listen to them anywhere at anytime. Couldn't find your favourite show on the list? Let everyone know in the comments about it.

BiggerPockets Podcast

1

The BiggerPockets show has a couple of hosts. Joshua Dorkin is the founder and the CEO of BiggerPockets.com, the famous social media network for real estate agents, investors, newbies and industry leaders. Brandon Turner, VP of Growth and Communications at BP, has been in real estate since he was 21 and aside from blogging and recording podcasts he is also a published author. Both are active investors and vivid personas whose web is visited by millions of people annually.

Listen to their highest ranking podcast here.


Old Dawg's REI Network

2

Phrases that would best describe the host of Old Dawg's podcast Bill Manassero are 'It's never too late' and 'the older the better'. Bill was 60 years old when he learned about passive income and real estate investing. In 2014 he purchased his first 3 properties and just last year acquired a 22-unit apartment building. Bill interviews real estate experts and hopes to help you create passive income regardless of your age.

Listen to his podcast here.


The Real Estate Guys

3

The first episode of Robert's and Russell's show was aired on radio in 1997! Robert Helms is a professional investor and Russell Gray works as a financial strategist. They are a couple of entertaining hosts who deliver hype-free real estate education in the form of a weekly podcast. If you are looking for an expert advice, guaranteed by longevity, this is it.

Find the podcast here.


Joe Fairless

4

Meet Joe Fairless, the real estate superman who, in addition to controlling $54,000,000 in property, was the youngest VP in a NYC Ad agency and raised $1,000,000 from private investors in his first multi-family deal (which "ain't typical" according to his web). Need more proof of his qualification to teach you about real estate?

Listen to an episode of his podcast here.


Breakthrough Real Estate Podcast

5

The podcast hosted by Rob and Sandy is aimed specifically at the Canadian real estate market. Rob Break is a passionate Salesperson with Re/Max in Durham Region. Sandy MacKay leads the MacKay Realty Advisors team in Hamilton, Ontario and is also active as an investor. The show has enjoyed a period of steady growth over the last few years and anyone who wishes to jump in on the train of real estate investment should do so right here and right now.

Click here to listen to an episode of the podcast.


The Lifetime Cashflow

6

Rod Khleif's resumé is so interesting that you will want to say "I'll have what he's having". He did not become one of the best real estate professionals in the US to keep to himself. So, when you meet a guy who has personally owned and managed over 2,000 apartments and homes, you listen to him. The Lifetime Cashflow Through Real Estate is not a fable, it is a true story.

Listen to Rod here.


 Epic Real Estate

7

Why Epic? Because Matt Theriault has 14 years worth of know-how. He built small real estate empire without spending his own money and discovered the knack for simplifying the complicated along the way. However, this is much more than just another real estate podcast. Matt provides step-by-step manual to acquiring and managing properties, generating profits and most importantly financial education.

Listen to the podcast here.


Super Agents Live

8 Agents Live

Tom Ferry, Mike Ferry, Gary Vaynerchuck and lots more of super successful people spoke to Toby Salgado, the host of Super Agents Live. Toby is an entrepreneur who first conducted business when he was only 9 and never went back. He became a millionaire by the age of 35 and nowadays ventures in technology, software and finance. If you are looking for inspiration and success stories then this is your show, but don't be surprised when you find much more.

Find the SuperAgents podcast here.


Just Start Real Estate

8

Do you know what is the best way to eat? Small portions, several times a day. Mike Simmons knows this very well. His podcast is divided into 5 portions throughout the week. Mondays are dedicated to interviews with a successful real estate investor and Tuesday to Friday are reserved for actionable advice and tips. Mike's experienceranges from flipping houses, being a landlord to conducting overseas deals. Considering he has only started a few years ago Mike does impressive job.

Listen to the podcast here.


The Real Estate Insider

The Real Estate Insider

The host of the show is a Canadian real estate veteran and the author of the all-time best-selling real estate book in Canadian history Don R. Campbell. Don is currently with Real Estate Investment Network as Senior Analyst. His podcast offers expert market analysis backed by research.

Hear it for yourself here.


Marketing

The Real Estate Marketing Show

10

If you think you don't need a professional photographer for your listings visit this site. Can we get back to proper marketing solutions now? Good, this audio/video podcast is the place to start. The host, George Cuevas focuses solely on real estate marketing. He has years of expertise to back him up and numerous satisfied clients' testimonials.

Listen to George's valuable tips on video marketing, building online presence, listings marketing and more here.


Real Estate Marketing Guide

11

Ever heard of Referral Marketing, Transactional Marketing, and Cold Marketing? No? Educate yourself now, before it's too late. If you are already familiar with these terms, you should listen to this podcast anyway because there is much more to it. Mike Cuveas runs a marketing training university and is the developer of Attracktor, a real estate marketing training center.

Listen to the Real Estate Marketing Dude here.


Marketing Genius

12

The hosts Matt Barba (Forbes 30 Under 30 Tech Entrepreneur, CEO Placester) and Seth Price (Marketing Strategist, Keynote Speaker) are interesting enough already to make you listen to their podcasts, but if you still in doubt here's a list of their guests: Lisa Archer (CEO of Live Love Homes), Tom Ferry, Eric Simon (Founder of The Broke Agent) and many more.

You can find the podcast here.


Real Estate Uncensored

13

Both tech savvy and inexperienced real estate agents will want to listen to this podcast. A couple of knowledgeable real estate agents from the Bay Area have a lot to say about today's high-tech solutions. Never ever should you think you already know everything, because if Greg and Matt can find valuable content for 3 episodes per week then you need to find 3 hours a week to listen to them. Greg is a 15-year real estate veteran and partner at McDaniel/Callahan Real Estate, his co-host Matt Johnson is also a real estate veteran and CEO at his own PR firm.

Listen to his insights here.


Small Business Big Marketing

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Let's be honest. Most real estate agents run small real estate operations and the marketing budget is nothing exceptional. But that doesn't mean you can't advertise your services. Quite the opposite! The smaller the resources, the bigger the creativity needs to be! Tim Reid's show subtitle reads 'Insanely Effective Marketing Ideas'. So, there you have it. Effective, not expensive. Tim is a marketing veteran, he spent 20 years at couple of Australia's most renowned ad agencies managing clients such as Gillette, Yellow Pages, or Diners Club.

You can listen to his podcast here.


Real Estate Uncut

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"Are you marketing yourself correctly?" asks one of the 'Real Estate Uncut' episodes. And there's no right answer to the question. Something always changes, so never take your strategy for granted and improve it constantly.

Start by listening to the right stuff here.


The Commercial Real Estate Show

15

The Commercial Real Estate Show™ is a weekly one hour show about business and commercial real estate related topics. The show is known for high-quality content delivered in a professional enlightening style. Catch one episode and you’re hooked. This is no infomercial.

 

This is current and actionable market and business intelligence and you can listen to it here.


Commercial Real Estate Podcast

16

100% Canadian. 100% Commercial. Aaron Cameron and Adam Powadiuk will be you your guides through the Canadian Commercial Real Estate. Aaron has 8 years of experience at the Commercial Real Estate department at First National Financial LP and Adam is a Business Development Manager with First National Financial LP, the largest non-bank lender in Canada.

Listen to their show here.


Apartment Building Investing with Michael Blank

17

Michael's commercial real estate podcast will teach you how to invest in apartment buildings and raise money from private individuals. If you are serious about real estate then this is the place to start. Apartment Building Investing is one of those podcasts suitable for those with zero experience. What is more, even for those without money or good credit.

Listen to his podcast here.


Bonus

The #AskGaryVee Podcast

 

ML00ML


International Real Estate: London is still London

International Real Estate: London is still London

From the United States to Great Britain, there is a lot of anxiety about the future and that kind of instability can have a strong impact on housing prices around the globe. While the situation South of the border is still too fresh to fully assess the situation, there is much talk of what will happen to real estate in Britain following the country’s decision to leave the European Union.

One recent forecast found that housing prices in the UK will rise between 1 per cent and 4 per cent in 2017, a sharp drawback from 2016 gains. The same forecast also pointed to a possible drop of housing prices in London.

Uncertain Times

simon

In times like this it’s not uncommon for homebuyers to look abroad for more stable options. Canada can often look like an attractive destination for people who want to park their money in a safe and secure economy. Brexit has created uncertainty in the UK, but whether it’s enough to draw people away from a city like London remains to be seen.

Simon Tollit doesn’t think it is.

Tollit, who is a Real Estate Professional in London, England with Sotheby’s International, says there’s more to the story.

It's creating uncertainty, but Brexit is not the reason why the UK and London is seeing a deteriorating property market. That's all down to down to Stamp Duty.

Stamp Duty Land Tax (SDLT) is a government tax home buyers must pay when buying a property. Tollit says if a person buys a property for 1.5 million pounds, they pay 12 per cent on the stamp value. So if the home sells for 10 million pounds–which isn’t unheard of in London–the buyer pays 12 per cent on the total between 1.5 million and 10 million pounds.

"So basically it's made it very, very expensive," said Tollit, who points out that in the last year the government also increased the Stamp tax on additional homes and investment properties a further 3 per cent. Tollit says that’s the main reason housing prices have fallen in London.

Sherille visited Sotheby's International Realty offices in London in December 2016. Simon Tollit is on the left.
Sherille visited Sotheby's International Realty offices in London in December 2016.

Looking Abroad

Sherille Layton was born in the UK but immigrated to Canada with her husband in 1999.

We came here on holiday and just fell in love with Toronto. We applied back then and got our visa within 3 months. In fact, we got our visa I think seven days before 9/11. Now it's taking people three years, so we were very lucky.

The newer visa restrictions may also make it harder for anyone thinking of moving to Canada. But Layton says she attended an immigration summit in December and saw some signs that people were moving here.

I was sitting next to an immigration lawyer and [they said] a lot of people are going through Quebec to get their visas because it's faster. So I think there's definitely a lot of eyes on Canada.

London Is Still London

Tollit has a hard time believing Brexit would be the impetus for anyone moving abroad.

I can't think of one person who said 'right, on the back of Brexit I'm selling. It might be one of many reasons why someone would sell, but it's not a defining reason.

Especially when it comes to international buyers, the appeal of living in London outweighs the potential drawbacks of a post-Brexit world. Some are [concerned about Brexit], but if you're looking for a long-term investment or you're looking for a home, you're going to spend time in London.

He says anyone with business in the city or country isn’t likely to be scared away by the changing political tide.

Guys who've got 5,10 million pounds to spend generally are pretty intelligent, switched-on people by the virtue of the fact they can spend 5, 10 million pounds on a property. So they're not stupid and they're guided by experts. So as long as properties are priced correctly there is still a market.

Sherille agrees, saying the rising cost of living will definitely have an impact on the housing market, but people will always want to live there. Just like the rising cost of living in Toronto is not driving away population, but attracting it.

I think probably the first part of the year people will just try and buy because they don't know what the future is going to be like. Although, anybody that I know still in the UK were quite shocked about the whole Brexit thing.

And while London may be seeing a bit of a dip, people are still buying throughout the country. In fact, another recent study from Halifax points out that the number of first time buyers in the UK reached an all-time high in 2016.

Richard and Sherille in London during The Torontoism Team international trip in December 2016.
Richard and Sherille in London during The Torontoism Team international trip in December 2016.

Still Some Movement

That said, there does appear to be some movement. Whether that’s related to housing prices is hard to say, but Sherille says Toronto remains an attractive market for buyers.

If you look at the Toronto real estate market 2016 was another record year. The average price of a home was 730-thousand dollars. The market increased by 17 percent. And she expects 2017 to be quite similar.

There's a lot of turmoil in terms of the G8 countries. Who knows what's going to happen in the US. England's all over the place. France, Italy. We might look boring but we're pretty steady.


The Torontoism team recently joined the UK-Canada Chamber of Commerce, the 94-year-old non-governmental body that serves as an authority on trade and investment between the two countries. Sherille says they’re reporting a lot of movement between the UK and Canada.

There's been a lot of immigration lawyers becoming members of the Canada Chamber of Commerce, so that would also suggest there's going to be quite a bit of movement this way.

Can you keep up with the fast paced market?
Can you keep up with the fast paced market?

The Road Ahead For The UK

So while you may start hearing a few more English accents over the next few months and years, don’t expect bangers and mash to be added to the top of every menu in the city.

"London is still London," said Tollit.

It's still very much an economic powerhouse and we've still got the time zone, we've still got a good legal system, a fundamentally strong economy, the service sector's good, schools are good. So all of those factors are always going to play into people wanting to live there.

Tollit says Brexit does not signal a doom and gloom scenario for London. The market is simply pausing for breath. After all, the city’s real estate market has grown steadily for the last few years.

You can't have 10, 12 per cent growth year-on-year forever. It's just unsustainable. So it's a cycle we're going through. We've been here before and we'll come out the other side.

TT00ML

Glo’erm and Tuggy: Toronto’s Heritage Hero

Glo’erm and Tuggy: Toronto’s Heritage Hero

Watching Murdoch Mysteries, a Canadian television drama, is quite enjoyable. The television series set in the 1890s includes a web of conundrums and crime, but also serves as a kaleidoscope into Toronto architectural delights. The City's landmarks, now regarded as historic, are shown as real and raw as possible in this crime and suspense drama. However, people of those times would have never thought that their beautifully designed Georgian, Victorian, and Edwardian architecture would be torn down and eliminated. 

During the past years, the race to build more and more condominiums in and around the City has resulted in the near extinction of Toronto's historic and iconic landmarks.

Bruce Bell, Toronto historian and tour guide of St Lawrence Market, is not happy about it:

This is not the first time it is happening. In the 1950s and 60s, 20,000 historic buildings in Toronto were demolished and replaced by new office buildings.

Bell, who has been in this business for the past 17 years, feels that these buildings, though dirty and old, could be saved. If they were cleaned and refurbished they would sparkle with their original charm once again. So what is the issue? 

We do not have a proper heritage plan to make a concrete decision in this regard.

CITY HALL
Glo’erm and Tuggy

Shopping in the Old City Hall

Bell says that the trend continues, though focus has now shifted to building residential apartments and leisure arenas. For example "there are talks of converting the Old City Hall into a shopping mall and building condominiums beside Casa Loma." Bell holds these plan in contempt as "these iconic landmarks have rich history and replacing them with modern motifs is doing injustice to both the entities."

He however commends the Distillery District, a National Historic Site comprised of more than 40 heritage buildings and 10 streets for preserving the old charm of Victorian-era industrial architecture. 

Though there are some condominiums in and around the Distillery District, they have blended well and do not disturb the bygone era appeal.

Camille Bégin, historical plaques program coordinator from Heritage Toronto, says that talks to convert the Old City Hall into something new had been under discussion since the construction of the new City Hall began, and under no circumstances will it be demolished:  

This is because the Old City Hall is not just a building but a monument that reflects and depicts Toronto's rich history which every Torontonian is proud of.

According to her, every condominium project is differently designed, and not all heritage sites need to be cleared or demolished to make space for new developments. Despite the tall building boom, developers are aware of Toronto's rich heritage in buildings and architecture, and "how much they attract as well as influence the decision of prospective buyers."

kings college
Glo'erm and Tuggy

The Failure To Protect Heritage Sites

Richard Fiennes-Clinton, the owner of Muddy York Walking Tours, also feels that the City has not shown enough initiative to preserve its historic sites and landmarks as compared with other North American countries.

Apparently, there are old buildings which are eligible to be tagged as heritage sites but fail due to lack of proper upkeep, says Fiennes-Clinton. They are eventually demolished and replaced by residential condominiums.

Although, some builders have done a good job retaining the old rustic charm of the property, while still providing the residents with modern amenities.

Fiennes-Clinton says that the city authorities will eventually have to decide whether they want to keep the historic buildings, that attract many from Canada and elsewhere to this beautiful city, or just make condominiums and fill the space.

WELLESLEY ST
Glo'erm and Tuggy

What The Sign?!

Recently the artistic duo know as Glo'erm and Tuggy have put up authentic looking development application signs at the Old City Hall, CN Tower, Casa Loma and other heritage sites (you can find them here, on a dedicated Tumblr page). Although these signs were not in fact real, the issue has sparked a serious debate about how new condo development can threaten the city's heritage buildings and sites. Bell, Bégin and Fiennes-Clinton call this a smart campaign, which has definitely hit the nerve and opened the issue wide for discussion. 

It is unknown who the real artist behind the nickname is, but he did spoke to The Globe and Mail about his recent work. This is what "Glo'erm and Tuggy" had to say about the signs:

These hyper-dense development proposals don’t reflect my values as a Torontonian. But I am not opposed to development. In the face of an affordability crisis, this city sorely needs more housing, and the densification of most existing neighbourhoods is necessary. I am opposed, however, to development that so dramatically disrespects the city.

tumblr ofdtzrZ5gq1v5yw9no1 1280
Glo'erm and Tuggy

Toronto has always been among the most liveable cities in the world and therefore the population in the city has been justifiably increasing at a fast pace. The need to have more residential units is genuine and acute. It is up to the city administrators to decide how they can preserve Toronto's rich vibrant past. The amalgamation of modernisation with the city's lively history will strike the right balance for Canadians and tourists alike to celebrate Toronto’s past, present and future, all at the same time.

Finally, we leave you with one more of Bruce Bell's thought:

Toronto has an amazingly rich past, which tells the world we are full of character. Likewise, our historic sites and buildings are tangible part of culture, which should never be forgotten.

Moving The William Whitehead Mansion

There is no better example of gentrification than the recent moving of the William Whitehead Mansion. Built in 1887, this two and a half storeys detached house has been listed on the City of Toronto Inventory of Heritage Properties since 1974.

What was the reason behind the decision to move the house a mere 100 metres from 76 Howard St. to 28 Howard St.? The development of 1,000 condo units on the north of St. James Town.

presun domu
presun domu1

The first application suggested demolition of the house, however the revised edition did take into consideration its heritage value, so they decided to move it.

The video and photos of the moving (courtesy of the Mr. Stephen Mason and his YouTube channel).

PS00ML

What Trump Means for Canadian Real Estate Market

What Trump Means for Canadian Real Estate Market

There have been a lot of articles and interviews in the media about how President-elect Trump’s ascendance November 8th, 2016 may affect the real estate market in Canada.

Much will be born out with time and research but in most regards it is much too early to tell, even if the Government of Canada’s Immigration website crashed the morning after the U.S. Elections.

Here are some thoughts and questions to be discussed:

  • Would the U.S. Citizens want to immigrate to Canada when this may be a four-year bubble? Remember that George W. Bush did not win the popular vote and the sun rose the next morning...
  • Would the United States lose its status as "the home of the free and the land of the brave" in terms of immigration? Would Canada then become a stronger option? Note that the Government of Canada has committed to an increase in immigration to 300,000 new Canadians in 2017 and there is no restriction at all on non-Canadians buying property in Canada, only higher taxation in the Vancouver market.
  • Would Trump’s America encourage Canadian ex-pats, living in the U.S., to move back to Canada... Especially if they were part of a cross border family?
  • Would the opening of NAFTA and other trade agreements make it harder for Canadians to hold jobs in the United States?
  • Foreign students in Canada are automatically granted work permits for three years after graduation whereas Canadians studying in the States are forced to return after graduation. Will it be even more difficult for those Canadian graduates to find work in the U.S.?
  • Will poorer Americans losing Obamacare be more interested in moving to their nearest neighbour that has Universal Health Care?
  • Will the race issues that were exposed during the Election in the United States make a good part of the population feel they are excluded from the Trump society? Here we must assume that Canada does not head towards the nativist swing that is sweeping the world...
  • Will the second largest group of foreign buyers in the United States look to better value in other countries for their winter homes, or will they choose to stay in Canada? Until the devaluation of the Canadian dollar, Canadians were the number one foreign buyer in the Unites States, now it is China.
231H
 

It is important to stay positive. In the wake of the post-election sentiment, a lot of negative projections were mentioned, but it's not all lost. RBC Dominion Securities came out with a report that maps Trump's policies and their impact on our market.

Donald Trump's victory means united government. The GOP controlling the White House, the House of Representatives, and the Senate means "about 1,000 basis point better on average for Canadians stocks than has divided government". It is based on monitoring the past  seven decades of the US government.

Stock market may plummet in the near time whereas gold can profit, as the RBC expects "fear trade" to take hold.

Another policy that may negatively affect Canada is interference with NAFTA. The president-elect called it "renegotiation of NAFTA" and it was a part of his remarks on trade policy, which included China as well.

While in the case of NAFTA Canada can suffer both directly and indirectly, it is possible China will look for more investments in Canada rather than jump through hoops in the U.S..

One of the most controversial parts of Donald Trump's campaign was his immigration policy. The RBC reports that "roughly 20 per cent of Canada's population is foreign-born, which is about twice that of the U.S.". Now, there is no doubt about that Canada's immigration policy is much more welcoming and with the turn of the table in the U.S. we are looking at better access to both highly-educated immigrants (50 per cent of all workers that enter the country each year considered highly educated, according to the OECD) and lower cost unskilled workers.

How will all of these changes move the real estate market in Canada? Will Canada looking more attractive for its liberal and caring lifestyle be a good or a bad thing for Canada’s real estate market? I think it will be a good thing. 

The Canadian Real Estate Market will become even busier. I look for prices to increase for purchasing or renting, and more demand to be felt in Vancouver and Toronto for existing product and new building.

What do you think?

Title photo by Matt Johnson

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Richard Silver’s Guide to CASL for Real Estate Agents

Richard Silver’s Guide to CASL for Real Estate Agents

Every day it seems I get two kinds of email about CASL (Canada's AntiSpam Legislation). As a past president of the Toronto Real Estate Board (TREB) and a lifelong technology early adopter people want to know my thoughts, so I thought I'd lay them out here for everyone to see. If you are a lawyer and think differently, feel free to chime in in the comments. I'm not a lawyer so while these are my considered thoughts, please engage legal counsel if you feel need it.

unsubscribe button
the all important  and clear unsubscribe button

Frankly I welcome CASL as I've tried to be in compliance for years and am happy Canada is showing world leadership in the fight against the scourge of email spam.

Categories of CASL Mail I get

  • Type one: emails asking me to opt-in to mailing lists to which I already belong.
  • Type two: questions from other agents about whether they need to double opt-in their whole list again.

Frankly, for the most part people in group one are misguided. By force opting in your list again (you should already have done this by sign up), you risk losing between 20% and 60% of your subscribers. Why? You are forcing the person to engage right then or there or be lost forever.

How many times have you signed up for travel newsletters and ignored them for eight months before booking a resort on month nine? I know it's happened to me many times. Newsletter subscribers go through cycles and they aren't always paying attention. You'll lose all of your subscribers who are on a down cycle.

Why has almost everyone gone mad over CASL? The penalties are huge, up to $1 million for individuals and $10 million for organizations and Brokers and Real Estate Boards are concerned.

The penalties won't matter though if you are in compliance. If you've been running this area of your real estate business right you should already be in compliance. My guidelines probably apply to most other consultancy or licensed professional business types, but they are the ones that I use personally.

Email requirements

Here's what the act says:

(2) The message must be in a form that conforms to the prescribed requirements and must (a) set out prescribed information that identifies the person who sent the message and the person — if different — on whose behalf it is sent;
(b) set out information enabling the person to whom the message is sent to readily contact one of the persons referred to in paragraph (a); and
(c) set out an unsubscribe mechanism in accordance with subsection 11(1).

Here's what it means:

  • a - you need to identify yourself properly: surely you are not using a fake name
  • b - you need to include valid contact information in your email: of course you do.
  • c - you need to have a clearly marked unsubscribe link (at the bottom at least): of course you do.

So if you've been following any kind of good practices and email hygiene your email has been in compliance for years.

To whom can you send email

Here's what the act says:

6. (a) provides a quote or estimate for the supply of a product, goods, a service, land or an interest or right in land, if the quote or estimate was requested by the person to whom the message is sent;
(d) provides notification of factual information about
(i) the ongoing use or ongoing purchase by the person to whom the message is sent of a product, goods or a service offered under a subscription, membership, account, loan or similar relationship by the person who sent the message or the person — if different — on whose behalf it is sent, or
(ii) the ongoing subscription, membership, account, loan or similar relationship of the person to whom the message is sent;
(f) delivers a product, goods or a service, including product updates or upgrades, that the person to whom the message is sent is entitled to receive under the terms of a transaction that they have previously entered into with the person who sent the message or the person — if different — on whose behalf it is sent;

Here's what it means:

  • a - you can send answers to anyone who emails you.
  • d - you can update people using your VOW (virtual office) or whom have signed up for your website.

There's a whole bunch more people you can mail as well, under section 9, implied consent. According to the act:

(a) the person who sends the message, the person who causes it to be sent or the person who permits it to be sent has an existing business relationship or an existing non-business relationship with the person to whom it is sent;
(b) the person to whom the message is sent has conspicuously published, or has caused to be conspicuously published, the electronic address to which the message is sent, the publication is not accompanied by a statement that the person does not wish to receive unsolicited commercial electronic messages at the electronic address and the message is relevant to the person’s business, role, functions or duties in a business or official capacity;
(c) the person to whom the message is sent has disclosed, to the person who sends the message, the person who causes it to be sent or the person who permits it to be sent, the electronic address to which the message is sent without indicating a wish not to receive unsolicited commercial electronic messages at the electronic address, and the message is relevant to the person’s business, role, functions or duties in a business or official capacity;

Here's what it means. If you know someone personally or have done business with him or her, you can send them your newsletter as long as you offer them a chance to easily unsubscribe.

That does not mean you can hammer people with just listed emails every day: that would be commercial harassment and turn off consumers. Although you could probably get away with it with a big unsubscribe link, such aggressive mailing would be a very foolish way to treat your valuable list and at worst could get you into big trouble.

There's some more detail on exactly what an existing business relationship is in section 10.

(a) the purchase or lease of a product, goods, a service, land or an interest or right in land, within the two-year period immediately before the day on which the message was sent, by the person to whom the message is sent from any of those other persons;
(b) the acceptance by the person to whom the message is sent, within the period referred to in paragraph (a), of a business, investment or gaming opportunity offered by any of those other persons;
(c) the bartering of anything mentioned in paragraph (a) between the person to whom the message is sent and any of those other persons within the period referred to in that paragraph;
(d) a written contract entered into between the person to whom the message is sent and any of those other persons in respect of a matter not referred to in any of paragraphs (a) to (c), if the contract is currently in existence or expired within the period referred to in paragraph (a); or
(e) an inquiry or application, within the six-month period immediately before the day on which the message was sent, made by the person to whom the message is sent to any of those other persons, in respect of anything mentioned in any of paragraphs (a) to (c).

So any of your past clients with whom you've stayed in touch is fine, as are anybody who has emailed you or signed up at your website or even given you their card, knowing that you might send them email about real estate. I have never sought out "lists" to email to....everyone I email is someone who has contacted me in one way or another....

The important point is you have to have been in contact with these people recently and to continuously allow them to unsubscribe. Now is not the time to pull out those old addresses unless it's to send them an email asking them to pro-actively subscribe before July 1. Right now is your very last chance (doing so after July 1 could get you in big trouble).

Fast and loose players

If you've been playing fast and loose and have a lot of people on your lists you don't know, then you probably should send out an opt-in confirmation before July 1st. Or if you have not had a regular and obvious unsubscribe link, you might want to at least offer people an obvious chance to unsubscribe before July 1.

Somewhere in between

What can you do if you are still worried? In your next newsletter don't just include an unsubscribe link in the footer. Put a large button in the middle. Mine is right at the top and the first thing that you see. The button should read, "If you would like to unsubscribe from my news, please click here now." Ideally this button would lead to a "Manage your subscription page" as some people click almost any button just to see what it does.

Keep your small business or your consultancy growing. Don't panic over CASL and don't spam. 

Your host, Richard Silver

PS. Bonus tip: make your newsletters worth reading and if readers do ask to UNSUBSCRIBE, welcome it graciously, because there is nothing more important than solid customer relationships.

PPS. It will be interesting to see how business will try to circumvent these Laws. I know that the Government crack down on "Do Not Call" has not stopped the number of calls that we still get on our phone lines....it just moved that business offshore. Sadly even with "Do Not Call" restrictions on listings that request do not call...many of our members still call expiries as a business model and pay little to no attention when "Cold Calling". 

PPPS. Please remember that these are just my musings for what they are worth....comments?