Impressions of REBarCampNYC and Inman Connect NYC 2010!

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So I have been home a week and trying to make sense of all the information that I gleaned in the four hectic days of meetings in New York City. Instead of the usual “Blow by Blow” and who said what, I will just give you some of my impressions:

First and foremost, the four days were all about Social Media . Like it or not, just the way we used to say that Realtors with Technology will replace Realtors without it, now, Realtors and Brokers who have a Social Media presence will replace those who do not. As one of the speakers said, being a “Geek” is the norm and fashionable. Grandma’s are on Facebook , tweeting  and showing off their new IPhone !

Two years ago, consumers “got” Social Media and some of the Realtors joined in the conversation. Now Brokers, Brands and Associations are scrambling to reign in the herd and jump on the bandwagon. Guidelines  are imperative and education is needed. There will be a race to keep up the demand for more Education and tools.

Corporations are monitoring Web 2.0 . Twitter comments are being seen and reviewed in the Head Office. Customer’s Social Media Clout (Klout.com ) is being measured to gave the level of service provided. Someone with heavy clout is being upgraded in the hopes that they will “Twitter” their great customer service experience.

Traditional Media is in its death throws. Print Classified is dead. Newspaper advertising has become almost strictly Brand based. “The Digital Handshake”  by Paul Chaney . Consumer habits have and are changing faster than we are…

There is lots of new Technology on its way; WordPress  is getting strong momentum and amazing plug-ins and applications for small screen technology are becoming numerous. It is no longer enough to provide the data to the Realtor or their client; it must be formatted in an easy to use, fast and “cool” format.

Lastly, the US market is starting to move and the Real Estate Industry is much more positive there this year. Americans in general however are so focused on their own market and are so positive that they are the best, they don’t realize that there is a lot to learn from the Canadians or International Markets. They keep on referring to International attendees as being from “over the pond”. It’s too bad as they would learn from some of the Canadian experiences: Regulation is not all bad, Interest Deductibility creates entrepreneurs but a nation of debtors…Not-for-profit MLS owned by the Associations…

Inman Connect  and REBarCamps  are more valuable learning experiences and have more leading edge content than the NAR Conferences. Not that a National Association of REALTORS Conference  is not a great educational experience but it more about what is going on today rather than helping us be proactive for the future.

2 Responses

  1. Lisa smith

    You have been home for a week and finding out that
    that Flashpoint the tv series is filming outside of
    your house..This weekend You are a very busy man… Wow you have such knowledge about Real Estate and how is the Toronto one coming along..Tech seems to
    be the key word …Hope you have a fun weekend with
    the crew and the filming…

  2. Larry Hann

    Richard – Interesting post. I have been thinking about a wordpress blog as a web site, did they recommend that you get WP if you do have a trad site. Also I agree I prefer Inman Connect over NAR, but they do focus on two entirely different programs. I attended the SF Connect last summer and am still working to integrate what I learned there into my business. Great blog BTW

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