If you have not signed up for Seth Godin’s Blog you should.
It comes every morning to my inbox as an RSS feed (Really Simple Syndication), is short and poignant and often has some very good viewpoints. Today I was especially pleased to see that it was about REALTORS and some of the claims that they make in the public forum.
Here is Seth’s Blog: August 9th, 2009:
The danger of vague claims
The sign the broker posted in front of the house listed her name and then said, “#1 in Westchester, Top 10 Nationwide.”
What does that mean, exactly? That this real estate broker is the most successful broker in the whole county and one of the top ten in the country? I don’t think so. Not if she’s selling this house. She’d have to sell a thousand houses like this to catch up with someone in a fancier neighborhood who only sells ten.
I think it means that the firm she works for is really big. So what? Is that a qualification for anything? Is the 11th biggest real estate firm way less good than the ninth?
Here’s the danger: when the very first interaction we have is one where you are sort of not telling the relevant truth, where do we go from here?
Every time I see one Realtor or another claiming they are number one, it begs the question, “Where does the client fit in?” Thanks Seth, I could not agree with you more.
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