I live on a street that is what I like to call North Cabbagetown or South Rosedale. It is much papered by agents looking to offer their services to Real Estate clients….not much different from other neighborhoods in the City of Toronto .
What really struck me today as I looked though the mail is that three excellent agents, who I do know work the area, all claimed that they were the #1 agent in the area. I was confused…and if I am confused, being a REALTOR®, how does the consumer feel?
I tried that kind of marketing years ago and I decided to stop it because it struck me that if I claim to be number one, does that make my client number two.
I have always thought the customer was number one and my job was to make sure they are well served. I have tried to run my business that way and I am now revamping and restarting a new marketing campaign:
“I am NOT number one…you are!!”
Wonder if that new campaign will lead to as much business as claiming to be number one does for my colleagues….