A few days ago I contacted someone who I’ve always had a lot of respect for…she has been a REALTOR, Manager and teacher for 30 years (or more???) and like me she relishes in change…it does not get her down but she relishes in a challenge. She has been a very successful coach as well as developing the web site format that I presently use. It is very consumer centric and REALTOR friendly.
Over the years, as REALTORS we have been barraged by many business tools provided for us by non-REALTORS. Gabrielle Jean’s coaching and web site are made with the knowledge of her years in the business.
Recently I asked her her thoughts about Online marketing and what should be important to Buyers and Sellers. She made a very interesting point that has emphasized a strongly held awareness that is seldom taught:
Gabrielle says: “I have spent 36 years in the real estate business…30 years training real estate professionals. For the past 10 years I have studied Internet marketing. Homeowners today need to be sure that their real estate professional has vast knowledge and expertise handling the Internet buyer. Since 85% of buyers/sellers today visit the web when searching for a home, no longer is the first inquiry from a buyer/seller usually a sign call or ad call; in fact it is an email inquiry. Handling an email message is very different than handling a sign/ad caller. Today it is about the real estate professional knowing how to write rather than just knowing how to speak on a phone. “