Before I even “go there“…let me first say that I am speaking totally on my own behalf and not in any of the positions that I hold in organized Real Estate. This is just some of my ramblings that come in go in my mind and need a Blog outlet, so please bear with me.
I began in the business 30 years ago and when I say “the business” I am referring to Real Estate or any other service industry. We had all been trained to strive to be the best in our field. Success equates to the sale of property, a satisfied Buyer, Seller or both.
We have sales managers that create a competitive atmosphere in the office, offices that compete with each other within a Company, Brands that compete with each other and a Government of Canada Competition Bureau that insists that the Seller or Buyer are getting a full choice of competitive options.
When we sit at the offer table with our competitors, we are sometimes successful. Of course, our clients want to work with a winner. In a busy market, a Buyer agent can be out on multiple offers almost nightly to fail and have the client hold them responsible for that failure, even when it was the client that decided that price they were willing to pay, knowing that four offers at the table meant that the buyer has a 25% chance to win the offer process. Go figure!
So Realtors, myself included, measure their own success by the number of sales we do, Offices do the same, Companies do the same, Boards and Associations do the same and our clients expect that a “Successful REALTOR“ and a “Good Market” reflects better on them.
So here is where the problem lies…REALTORS need to focus less on the deal. We provide many services to our clients,marketing, staging, advice, market history, etc. We must focus more on becoming the source of everything to do with home ownership, not just the transaction. The transaction is not the end of our relationships however, few clients ever hear from the Realtor after the deal is done. Becoming to “go-to” home ownership dude is what I aspire to…if I fall down on the job, remind me. Feel free to ask me for anything…within reason.
Recently in the United States, the National Association of REALTORS created a web site called Houselogic.com . It is a brilliant move because it wants to make NAR and the REALTOR the go-to-place on the web for everything to do with home ownership. I applaud them and hope to offer that kind of service to all my clients.
Looking beyond the sale is what the Service Industries all need to do. I champion Social Media in my business because it allows for these conversations. I look forward to hearing from you with your thoughts and suggestions!