So I have been home a week and trying to make sense of all the information that I gleaned in the four hectic days of meetings in New York City. Instead of the usual “Blow by Blow” and who said what, I will just give you some of my impressions:
First and foremost, the four days were all about Social Media . Like it or not, just the way we used to say that Realtors with Technology will replace Realtors without it, now, Realtors and Brokers who have a Social Media presence will replace those who do not. As one of the speakers said, being a “Geek” is the norm and fashionable. Grandma’s are on Facebook , tweeting and showing off their new IPhone !
Two years ago, consumers “got” Social Media and some of the Realtors joined in the conversation. Now Brokers, Brands and Associations are scrambling to reign in the herd and jump on the bandwagon. Guidelines are imperative and education is needed. There will be a race to keep up the demand for more Education and tools.
Corporations are monitoring Web 2.0 . Twitter comments are being seen and reviewed in the Head Office. Customer’s Social Media Clout (Klout.com ) is being measured to gave the level of service provided. Someone with heavy clout is being upgraded in the hopes that they will “Twitter” their great customer service experience.
Traditional Media is in its death throws. Print Classified is dead. Newspaper advertising has become almost strictly Brand based. “The Digital Handshake” by Paul Chaney . Consumer habits have and are changing faster than we are…
There is lots of new Technology on its way; WordPress is getting strong momentum and amazing plug-ins and applications for small screen technology are becoming numerous. It is no longer enough to provide the data to the Realtor or their client; it must be formatted in an easy to use, fast and “cool” format.
Lastly, the US market is starting to move and the Real Estate Industry is much more positive there this year. Americans in general however are so focused on their own market and are so positive that they are the best, they don’t realize that there is a lot to learn from the Canadians or International Markets. They keep on referring to International attendees as being from “over the pond”. It’s too bad as they would learn from some of the Canadian experiences: Regulation is not all bad, Interest Deductibility creates entrepreneurs but a nation of debtors…Not-for-profit MLS owned by the Associations…
Inman Connect and REBarCamps are more valuable learning experiences and have more leading edge content than the NAR Conferences. Not that a National Association of REALTORS Conference is not a great educational experience but it more about what is going on today rather than helping us be proactive for the future.