Toronto seems to be up in arms about UBER and there is so much misinformation out there and so many opinions that I have decided to add my thoughts to the discussion.
“dis·in·ter·me·di·a·tion: reduction in the use of intermediaries between producers and consumers” is happening a lot these days and in all sorts of businesses, real estate included and it is called competition and a free market.
Now along comes UBER. Four years ago I was introduced to UBER by a friend in New York City. We were way Downtown with no access to easy transportation back to mid-town. My friend took out his iPhone and touched the app and within a few minutes received a text that a taxi was waiting outside. We hopped in and when we got to our location he did not have to handle any money, but said goodbye to the driver, it automatically sent him a receipt including the map of the streets travelled and asked us to rate the cleanliness of the car and the driver’s acumen and presentation. I became a UBER convert and have since travelled to many cities and tried the UBER Black Car as well as the UBER SUV when we had a large group.
It has mostly been a great experience and when I had an issue with one UBER Taxi driver, it refunded my money and customer service was excellent.
I admit to not having tried UBER X but would be happy to do so. I think the idea of UBER Pool is excellent especially in a City that has massive transit problems made worse by a 3 or more HOV lane imposed recently.
I have always loved competition. It brings out the best. The Toronto taxi business should rise to the occasion and not try to shut UBER down. Provide great experiences and give people the choice and let the consumer make the decision. The cream does rise to the top! Don’t be afraid of disintermediation, feel challenged!