For over 40 years the Cabbagetown community has celebrated local artists through one of the longest running festivals of its kind in Ontario, The Cabbagetown Arts and Craft Show. Showcasing the work and inspiration of participants for their innovation is a fantastic way to pay tribute to the vast talent within our Toronto art community. The winners of this year’s Richard Silver Award are Pierre Quesnel and Coraline Allard of Q and A Design. The duo works primarily with wood and metal to make their projects both big and small go from vision, to design, to reality.

Most people don’t think of architecture as a stepping stone into the world of art and design. Can you tell me about the path that led you from architecture towards what you do today?

We worked for two years in architectural studios in France after completing our architectural degrees in Normandy. We decided it was time for us to travel and improve our English, so we picked Toronto, and that is where our path moved towards making. We met John, who needed plans at the time for a project making an aluminum riveted traveling trailer. Soon enough, the plans were drafted, and then John needed help building the trailer. Our first attempt was a mess, but John asked us to rethink the process, and we learned to design things to be made. We quickly moved from the computer to the shop, learning how to metalsmith, and constructed the first two prototypes of the Bowlus Road Chief Trailer.

We instantly loved the tight and bidirectional relationship between designing and building. It was great to design knowing you can make and create from scratch what you just designed. Sometimes it needed to evolve, which involved back and forth steps between drawing pads and the workbench. When this project came to an end for us, we wanted to keep on designing and crafting amazing projects, so we started our own design studio.

How do you decide which art shows to participate in and showcase your work? Why did you select the Cabbagetown Arts and Crafts Show?

We participate in few shows compared to other artisans, five to six per year, and all of them are in Ontario. We favour local shows to optimize connections we make during these events. We heard about the Cabbagetown Arts and Crafts Show from Nahid (a fellow artist) while participating in the One of a Kind Show, and she thought it would be a good fit for us. We were accepted to participate and love the vibes of that show.

Tell me about some of the work you’ve showcased at Nuit Blanche and how it compares to other works displayed at events like the One of a Kind Show?

Our participations at Nuit Blanche have been great experiences. We showcased in the Spadina Museum’s garden, in collaboration with LUBO, building small architectures around fire, and creating space for people to meet, gather, and share stories during that night.

It is much different from exhibiting at the One of a Kind Show, where we offer crafted Christmas gifts such as aluminum lunch boxes, or bird feeders. This is the beauty of participating in such different events, we get to show the full spectrum of our work, from crafted wood and metal gifts to architectural sculptured spaces.

Which artists, designers, architects, and people inspire your work most? How?

We developed a great group of artist friends here in Toronto, ranging from gigantic art projections to wood carving masks, which boost our imaginations, and create a great dynamic of inspiration. We also like to look at old scientists’ research (like Leonardo Da Vinci) and adapt them to create a new project.

We have always been interested in small architecture, and especially architecture made with natural materials, creating curves. We came across Ibuku‘s work in Bali, and dream of going there one day. Also, a BIG source of inspiration is Ibuku’s project explanation process – its simplicity with graphic diagrams – they design it for everyone to understand.

What are your favourite places in Toronto to look for ideas and inspiration?

Our friends LUBO and Scott Eunson share a studio on Dupont. They have been there for years and gather bits and pieces from past projects. The energy there is so inspiring. Then we also like to check out what’s new in the retail shops of local designers. Queen Street West is a good neighbourhood for that. When we have gathered ideas, we love to get out of town and disconnect for a few days at a friend’s cabin in the woods. Cooking over a fire and swimming in the river helps us reconnect with nature, our inner self, and develop a new project.

What’s the most challenging thing about working on projects in such varying size and scope? What’s the best thing about tackling projects that are so unique from each other?

Working on such different projects implies different ways of working, different set ups in the studio. When we prepare for craft shows it must be organized and rational, everything is pre-established like a mini-manufacture, and when we work on commission it can go all over the place. Usually it starts with a big space for the computer and drawing space, but it never lasts, materials and tools end up taking up the entire room.

Good thing is: It is never boring! We like this diversity. We learn things from each project and adapt them for the next one.

Your work is primarily in both metal and wood, how do you find a balance both aesthetically and functionally in using these two differing materials?

We’ve always loved wood. It’s warm, soft and so versatile, even flexible! But is has limits.
Metal is quite new for us; we started working with aluminum when we were working on the trailer. We mostly worked with sheets for the shell and interior furniture, and tubing to build the framing. One of the main reasons for using aluminum is that it’s relative lightweight compared to its strength.

Next, we learned how to work with copper sheeting by helping a friend with roofing on a complex porch that had curves all over. After we mastered the technique, we created a commissioned sculptured mailbox for his client. We directly adopted it, as it worked well with cedar. We like to use materials for their best application, and therefore wood and metal complement one another naturally in a way that enhance or improves them both.

What are the biggest lessons you’ve learned since launching Q&A Designs in 2014?

Being an artisan is a complex job, besides always being creative and bringing new products to the table, you must get out of the shop, market your creations, and sell them. We have been lucky to meet people that have helped us to move forward with this, and therefore have learned so much since we started Q&A Design. And it is a challenge that we are happy to take on because it also gives us freedom to create and evolve the way we want / feel.

What has been the biggest inspiration towards creating your work?

I think our European / French culture plays a big part in our inspiration. But what we care most for is to create projects that will last physically and in people’s minds, using authentic and quality materials.

Which projects are you most proud of? Why?

In January 2018 we set up a trade show booth for Aya kitchens in Orlando. We worked with them on this design, creating an eye-catching space with the smallest amount of material possible. We used offcuts from the door department of their manufacturer to build a nest between art and architecture, encapsulating the whole 20’x30′ space. It was a great success; visitors were attracted to it and the company really enjoyed it.

What upcoming projects are you most excited about?

We are working with a developer on a permanent Urban furniture / Art installation to celebrate a neighborhood in the process of revitalization where we associate curves and lines to create a welcoming gathering place. Stay tuned for more. 

What surprises people most about your work?

The fact that we craft objects, that we design, build, and setup a custom tent for our shows is something unique. We make wood and metal gifts, but we also build unique tent structures, and this surprises people. We also get noticed for our attention to detail and precision in everything we make.

What’s the best way for people to find out about your upcoming projects and see your work?

We post our most recent works on Instagram and Facebook. We also have a website that showcases all our finished projects, and an Etsy shop where we list all our crafted gifts. For those who’d rather see things in person, we will be at the One of a Kind Winter Show from November to December.

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Erin Haas is a new addition to our team at Silver Burtnick & Associates. Born and raised in Toronto, Erin is very familiar with the lifestyle and neighbourhoods of our city which allows her to help both local clients as well as potential international buyers. We’ve interviewed Erin about her relationship with Toronto and her decision to pursue a career in real estate. So read on and meet our Erin!

What was it like growing up in Toronto?

Toronto has provided me a lot great opportunities throughout my life, and exposed me to so many people and places that perhaps I would not have experienced elsewhere. I have so many memories in all areas of the city, and have loved growing up in Toronto with the different seasons, opportunities to be in nature and benefits of the city life. With all the outdoor activities during the summers and winters, and large companies that make their home here providing careers for many, the opportunities are endless.

What is your favourite Toronto memory?

One of my favourite Toronto memories is when I used to sit on The Yorkville Rock on Cumberland Ave with my Father on a hot summer day relaxing and catching up. It so refreshing to be in the middle of a bustling city and find a peaceful place to relax and spend some quality time with your family. Toronto has so many places like that, which I love.

The Yorkville Rock at Village Of Yorkville Park, photo by Toronto.ca

What is your favourite spot/neighbourhood in Toronto and why?

I have more than one favourite spot/location in Toronto. But, I have always loved walking around the Annex, looking at all the old Victorian Heritage Properties. I also love going to the Danforth for some delicious Greek food. I recently moved Midtown, and am loving being surrounded by neighbourhoods of families, restaurants, and parks, which is not what I’m used to living downtown. I certainly love every neighbourhood for their own unique reason.

What is your favourite thing about Toronto?

My favourite thing about Toronto is the diversity. I never find myself bored or without anything to do. With the amount of events, festivals, new restaurants opening and places to see, there is always somewhere to go and something to do. I also value the acceptance and pride our city offers. I truly believe that in Toronto, it is becoming easier for everyone to be themselves. Toronto prides itself on equality and acceptance, and that is easily one of my favourite things about my city.

Why did you decide to work in real estate?

I decided to work in Real Estate because it seemed like a natural fit for me. Being born and raised in Toronto has given me an advantage, in that I am very familiar with the city, and I have an educated insight into the lifestyles and cultures, and the true heartbeat of the city. My background is in sales, and I have always had an appreciation and admiration for Architecture and Toronto boasts some of the worlds most beautiful properties in Forest Hill, Rosedale, Bridle Path, just to name a few. If you love Real Estate, then Toronto is a great market to join!

Why did you decide to join Silver Burtnick & Associates?

When I first received my licence, the first thing I did was call all my Realtor friends to get advice on how to choose my brokerage, team or no team, etc. As a new agent, there are many factors to consider when choosing your new brokerage. I was looking to work with a team, as I enjoy working with others, and to find mentors that I could look up to, who will help me grow and train me to be the best agent I can be. The first time I met with Richard, there was an instant connection. With his wealth of knowledge, charming personality, and years of experience, I knew this would be the beginning of my journey with Silver Burtnick & Associates. The team has welcomed me with open arms, and I am so grateful and honoured to be working alongside Richard Silver, Jim Burtnick, Rizwan Malik and Celia Alves, who are all pioneers in the Toronto Real Estate Industry.

How do you see the future of the city? It’s growing, more and more people are coming here to live and work…but housing supply seems to be problem. What do you think is the solution to this?

With the growing population and limited housing inventory, I certainly think it’s going to become increasingly important to make the best use of our space so we can continue to grow. As an example, on June 28, 2018, City Council adopted the Official Plan and Zoning By-law amendments permitting laneway suites in Residential areas in the Toronto and East York District, which will increase the city’s ability to supply the increasing demand for housing in the GTA. I do foresee, that a new generation of condominium owners will be increasing versus freehold home ownership in the future due to increasing prices and lack of supply in the GTA.

What do you think are the current up-and-coming neighbourhoods in Toronto, that will get just more and more popular in the next few years?

With the limited supply and high demand for housing in Toronto, a lot of families and young professionals are moving farther North, East, and West to find affordable housing. New developments are quickly on the rise all over the city to try and meet those demands but some neighbourhoods are still developing and are quickly becoming popular. Riverdale, Upper Beaches, Junction Triangle, Danforth Village, West Don Lands, and Rockcliffe- Smythe, are just a few of Toronto’s up-and-coming neighbourhoods and will become increasingly popular over the next few years.

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Buying or selling a home doesn’t come cheap. There are taxes, lawyer and mortgage fees, and not to mention your realtor’s commission. And some fees consistently catch buyers and sellers off guard.

Richard Silver, Senior Vice President – Sales at Sotheby’s International Realty Canada, finds that land transfer taxes and the Foreign Buyer’s Tax are usually the ones people don’t see coming:

[The closing costs that catches sellers and buyers off guard is usually] the 2% land transfer tax for the Province and [the other 2%] for the City of Toronto. If they are foreign without their permanent residency, they would also be subjected to a 15% Foreign Buyer’s Sales Tax.

A buyer and seller both have their own closing costs to worry about, but this article explains the fees to expect when you sell your home.

It includes:

• Legal fees
• Taxes
• Mortgage penalties
• Survey Costs

Legal fees

While it’s a relatively minor fee compared to the commision, a real estate lawyer can still cost upwards of $1,000 depending on the complexity of the deal. However, the service is well worth it as a lawyer protects you throughout the transaction, makes sure that all the terms in the offer are fulfilled, and that requirements by the buyer and other third parties are met. Silver confirms the service is worth it:

The lawyer makes sure that the buyer has a clear title on closing. Sometimes this is alleviated by title Insurance but [title insurance] cannot replace good due diligence.

In addition to paying for these services, a lawyer charges you for disbursements, which are fees your lawyer had to pay to other companies on your behalf in the process of selling your home. This can include courier services, postages, photocopies, etc… Your lawyer pays these fees on your behalf due to convenience reasons.

Title Insurance

Title insurance is another part of the legal fee. It’s often part of the disbursements, although it’s a little more complex than photocopies and postages. Title is the legal proof that you provide to the buyer and to third parties to show that you currently own the property being sold. The title shows any registered mortgages, liens, and other important details.

Title insurance, on the other hand, protects you from any errors or misrepresentations on the title that could impact you negatively. The coverage usually costs a few hundred dollars but can save you thousands and protect you from fraud, survey errors, encroachment issues, and much more. And this is usually purchased by your lawyer.

If you discover that your last renovation encroached onto your neighbour’s property because of a survey error, title insurance would pay to rectify this issue.

Prepaid fees

Lastly, a lawyer prepares a statement of adjustments to show any fees that you paid in advance that the buyer would have to pay you back for upon closing. These prepaid fees can include tax or utilities, and the final adjustment statement includes these into the closing price.

If you paid for the full year’s land tax in January and the sale of your home closes at the end of March, the buyer has to compensate you for the April-December portions of the land tax—or ¾ of what you paid.

Taxes

Land transfer tax is a common term you may hear in real estate transactions, but it’s not something to concern yourself with if you’re doing the selling. Land transfer tax is usually never paid by the seller and is usually paid by the buyer.

If you’re selling an investment property, however, you need to consider capital gains tax. If the property isn’t your primary property, it’s considered an income or investment property. When you sell, you’re taxed on the appreciation (how much you bought it for – how much you sold it for). 50% of the appreciation value is taxed as income, and this can also push you into a higher tax bracket for the year.

For example, if you make $100,000 annually and sell your investment property with a capital gain of $50,000 (maybe you bought a condo for $700,000 and sold it for $750,000), then your annual taxable income for that year is now $125,000 ($100,000 + (50% of $50,000)) Suddenly, your income tax for the year goes from $27,860 to $33,286.

Mortgage prepayment/breakup penalty fees

If you have a mortgage, selling your home may result in a mortgage prepayment/breakup penalty or a porting charge. This depends on the contract you signed with your lender when you first got the mortgage.

Mortgage prepayment/breakup penalties occur when you pay off your mortgage in advance of the payment schedule and leave the mortgage contract. When selling your home, this is typically done because a new mortgage at current interest rates can save you more money than the cost of the penalty. Every bank is different, but Canada’s Big Five typically charge a prepayment fee of three month’s interests or the interest rate differential—the difference between current interest rates and the interest rate on your mortgage—whichever one is greater.

Calculating the exact penalty can be complicated, but to give you a taste, if you have $400,000 remaining on your mortgage, the penalty can be over $8,000! If you don’t want to pay the penalty or want to keep your current mortgage rates then porting your mortgage is the better solution.

Porting is moving your mortgage contract from the property that you’re selling to your newly purchased property. The fee associated with porting is usually a lot less than a prepayment/breakup penalty.

Porting may not always be possible, however. Some mortgage contracts don’t have this option, or if you’re upsizing, your mortgage broker may need to confirm that you have the income and debt-equity ratio to maintain a bigger mortgage. It’s best to understand the terms and conditions when you first get your mortgage, so you’re not stuck with more unnecessary fees when you sell.

Survey Fees

Surveying is not done as often as it should be, but is highly important to the real estate transaction. A survey is done by a professional who examines the deed and maps of a property to identify what the seller actually owns. By completing a survey before the sale, the parties can buy/sell with the confidence of what is being bought/sold.

Although issues due to land surveys are usually covered by title insurance, title insurance cannot replace a land survey. This $750-$1,000 expense can save you the stress of your deal falling through after the buyer realizes that there are issues with land ownership.

So how do you know if you should get a new survey? Silver advises,

A new survey is always warranted if the building has been added to and/or if fences were moved or removed since the last survey.

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Real estate prices in Toronto are fickle and month-to-month prices for homes can go from double-digit declines to positive growths in a matter of 30 days. So, in a market such as this, how should you price your home? What factors affect the price? And what are the different pricing strategies that can help you sell your home quickly and for top dollar?

Pricing factors

You should learn what determines the price of a home before learning how to price it. There are a plethora of factors, ranging from bathroom renovations to nearby schools, that affect price, and some factors are valued more than others. When asked what features of a home affect its price the most, Richard Silver, Senior Vice President of Sales at Sotheby’s Canada, says,

Location is tops and then any updates and renovations of course. Then there’s also comparable sales.

The location is affected by other factors such as the nearby schools, the proximity to employment and amenities, and the overall community. Standardized tests like the EQAO or Ontario elementary/secondary school rankings such as the one by Fraser Institute is how many homebuyers assess local schools. Depending on a school’s test scores and rankings, it can either improve or reduce the value of the homes in the area.

Proximity to employment and amenities, such as public transit and highways, is another factor affecting a home’s location. No one likes long commutes, so either living close to or living in an area that provides easy access to where people work can make a location worth that much more.

A second important factor to price is renovations and maintenance. Though it may be obvious, newly renovated homes sell for more money—however, some buyers prefer a fixer-upper that they can renovate themselves. Bathroom and kitchen renovations are known to get the most bang-for-your-buck when it comes to increasing home value.

Lastly, the square footage of the home, the size of the lot, the number of rooms, and the existence of a garage are a few, but not the only, other price factors. The value of all these items ultimately depends on market demand in the area.

How to find your price

Comparisons to homes in the area and evaluations done by a real estate agent or a home appraiser are the most common way to start working on the price. Of the three methods, looking for similar houses or comparables/comps is the most simple for the average seller to do. It involves finding houses in the neighbourhood that have a similar square footage and a similar recency in terms of renovations. Ideally, you want your comp to be on the market, but recently sold listings work too. Walking into an open house in your area can provide a better idea of the comp’s similarity to your property and whether you want to list it for more or less than the comp. Your real estate agent can also provide you with a comparative market analysis that shows all the homes recently sold in your area within a certain price range.

If you don’t want to find a price yourself, having a real estate agent or an appraiser can help. To assess your property’s price, real estate agents also use comps as well as leverage their colleagues. Having a team of real estate agents with years of experience with the homes in the area can provide a more accurate price. An agent also has more experience evaluating prices through comps than the average seller, so their estimations tend to be more accurate. A step up from a realtor estimate is hiring an appraiser who provides a more detailed look at your home’s features. An appraiser usually costs $300-$400, but this cost can be worth it when you’re selling a $1 million property and the difference between a proper estimate and an improper estimate can cost you thousands of dollars.

Overall, Silver’s best tip is,

In today’s market one must look at the asking price on comparable properties and at what the end price was, especially if the sale was over-asking. A lot of sellers price [the home] at the end price and forget that it is the asking price that helped achieve that end price.

If you overprice, you won’t even reach most of the buyers

Pricing strategies

On most occasions, sellers follow one of three strategies: underpricing, overpricing, and pricing at market value.

Underpricing

Underpricing is knowingly listing your home at a value that’s lower than its market value with the intention of getting top dollar through a bidding war. This method is highly popular and sometimes brings great results; however, you can also end up with only a few bids and take a loss on the sale. Many in the real estate industry, from sellers to sales representatives, are highly against this tactic. Intentional underpricing lures individuals who can’t afford the property into thinking that they can. This ultimately leads to disappointment for many home hunters when the sale goes for a significant amount over asking price. The underpricing strategy can get a seller well over 15 bids, but realistically, only 3 of the 15 buyers can actually afford it.

Silver chimes in on his thoughts on underpricing:

If you intentionally underprice and don’t achieve the price you are hoping for, then you are caught between a rock and a hard place. You should always ask, ‘Can I live with the price I am asking?’ If not, you need to amend the price higher.

According to Richard, there really aren’t any situations where you should underprice:

Listing under market by too much is dangerous unless you are prepared to accept that price and majorly underpricing says that you are trying to manipulate the marketplace

Overpricing

There are a variety of strategies that involve listing a house for more than its market value, and it can also be the sign of an overly ambitious seller. There are many risks involved with overpricing, as potential buyers may be afraid to offend the seller by offering less than the listing price. This may lead to no bids which result in a stale listing that has no interest.

If you overprice, you do yourself an injustice as it will take longer to sell and you may get a lower price. You create a situation where there is no sense of urgency to offer and the property hangs on the market. That is not a big issue in a up-moving market but when the tables turn, you are left hanging.

Not to mention, if you overprice your home, you’re losing potential buyers, because they won’t even see your property when browsing.

Pricing at market value

As mentioned prior, you need to do your research and/or hire a real estate agent/appraiser to find a proper market value for your home. This requires looking at the current market, the surrounding areas, and the home’s features and qualities. Selling at market value is the strategy to use in most situations, as it gives potential buyers a realistic expectation for the capital they’ll need for a winning bid and reduces the likelihood of a stale listing.

But you might be thinking, what if I could get more than market value? Why not increase the price?

Richard says:

I always suggest to list close to the market and allow a week of showings before you entertain offers. It is important to know that no stone was left unturned and the price is acceptable.

In the end, it all comes down to doing research before deciding on the price:

The market sets the price. If you underprice or are right on you should sell quickly. If you overprice, you will stay on the market and there is a loss of value in the eyes of a buyer.

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A research conducted by Sotheby’s International Realty US reveals that ‘new affluent’ consumers are more self-reliant than established consumers when it comes to looking to buy or sell property. This has revolutionised the real estate market; stirring agents to think out of the box to provide more personalised services and amenities, which this new global band of rich ultras have not looked for or thought of themselves.

Who is the new affluent consumer?

New affluent consumers are generally young and urban. Their employment profile aligns with their educational qualifications and achievements. Most affluent households have multiple earners and homeownership is extremely important for them in order to be affluent.

The new affluent are technology savvy and conduct their own research when purchasing or selling a property. Therefore, real estate agents have to alter their traditional role in order to keep up. The report suggests that there has been a considerable decrease in the use of real estate associates by new affluent consumers when selling their properties as compared to established consumers.

In 2017, only 26 per cent of new affluent used the services of a real estate agent while 64 per cent of established affluent seek the expertise of real estate agents.  Similarly, when buying a property, 28 per cent of new affluent reported using professional services in contrast to 72 per cent of established affluent. This is because this group is highly confident and motivated as well as independent when it comes to tasks being accomplished.

In addition, they are also getting help from technology. In the age of digital advancement real estate websites like Knock, REDFIN, Opendoor, Zillow, realtor.com, etc. have made the work of real estate agents extremely challenging especially when the answers to most of your solutions are just a few clicks away.

What is important to the new affluent consumer?

The study reveals three important factors that determine the decision of new affluent consumers when selecting an individual or company for buying or selling property. These factors are brand, attentive service, and use of latest technology. When it comes to brand these consumers want to experience something that is highly worth their time to justify their spending. They want the services and amenities to be memorable. That means that a real estate agent should concentrate on selling the experience rather than products.

This wil also make real estate agents work harder to provide personalised services that cater to one’s needs and requirements, creating a niche for themselves in regards to the services they are providing to their clients. Here, active learning comes to play as the aim is to make it right the first time, saving the client’s time and money and not make them look at properties, which do not match their lifestyle at all.

The research also reveals that the new affluent consider Sotheby’s International Realty as a brand that stands apart from other real estate brands. In fact, Sotheby’s International Realty is considered a highly prestigious commodity outside the real estate arena. It ranks fairly high when compared to Louis Vuitton, Prada, Gucci, Cartier… New Affluent also consider Sotheby’s International Realty as luxurious, high quality, exclusive, classic and global. The research suggested that the company is able to build a long lasting connection with the new affluent group because of the customised services they provide. The study further states 27 per cent of consumers who have homes over $1 million (US) avail the services of Sotheby’s International Realty.

The new affluent prefers experiences over products

Canadian affluent consumers

From the Canadian perspective, Richard Silver, Sales Representative and Senior Vice President-Sales at Sotheby’s International Realty Canada states that there are some traits common to all new affluent consumers.

Our new affluent clients prefer shorter commutes; choosing to spend more family time and less time travelling. They insist on good schools and easy access to restaurant, shops and entertainment.

Good real estate agents should be aware of some of their clientele needs and requirements even before they meet.

Take for example an agent today has to be keenly aware of schools, their ratings as well as proximity to playgrounds and other family amenities. They should know clients with children consider parenting their top most priority. In this case agents should start their neighbourhood search with this important nugget in mind.

Silver also notes that the new affluent are very busy people and that is why it is imperative that a thorough research be conducted before presenting the properties to them.

Most of our new affluent are young couples who are both motivated to work and have careers. If they are stay-at-home parents, they are equally busy in their daily chores. They are highly determined and will challenge the most seasoned agent in getting what they desire. These are the traits of about half of our clientele.

Silver adds that their clients are technologically sophisticated and like using different types of gadgets and online resources to get information.

This is why it is more important than ever for an associate to speak their language and communicate with them at their level of digital suaveness. Real estate agents should continuously educate themselves of latest devices and gizmos that are being used in transmitting information to the clients faster and conveniently.

The new affluent are born in the age of digital revolution, they feast on information, which they get on the internet and use different tools to remain online 24/7. This band of social media savvy are aware of new trends and innovations in real estate as well also other sectors compared to established affluent. In the world of start-ups, people are not shy of taking risks and doing things by themselves. The new affluent have embraced this mantra and with technology on their side, businesses have to be on top of their game while catering to this section of clientele.

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Let Jim Burtnick give you a tour of Toronto’s Lawrence Park neighbourhood.

If you work in the city and you’re looking for a very family friendly neighbourhood, not too pretentious, with great public schools and private schools, and a short commute to Downtown – Lawrence Park is for you.