When we sell a home, we do everything in our power to get as many eyes on it as possible. Nowadays, there’s no better way to accomplish that goal than with a customized marketing strategy that includes video. This increasingly-critical trend offers home sellers many benefits, which is why it’s so important to work with an agent who understands it—inside and out.
Here are five reasons video should be part of your marketing plan when you sell your home…
1) Videos Get Results
At the end of the day, videos simply help marketers achieve the best results. They increase the probability that visitors will purchase a product or service (in this case, your home) by 64 per cent. Not only that, a recent study showed that 46 per cent of internet users took action after watching an ad in this format. In other words: viewers don’t just become more interested after watching a video. They’re also more like to take the next step in the buying process!
2) They’re More Immersive Than Photos
While photography is still a crucial aspect of any listing strategy, videos can immerse the viewer in an unbeatable way. Imagine a shot of what it’s like to pass your manicured lawn and walk through the front door. Picture an overhead view of your property, or a tour of the master bedroom. This type of media can help buyers decide if your home is really right for them—and encourage those who are serious to take action sooner.
3) They’re Perfect For Showcasing Features
When your home has standout features, you need a unique way to show them off. Fortunately, through video, you can see details in a new and dynamic light. The truth is, photos only go so far in these situations. It’s hard to get the full effect of features like crown moulding in a one-dimensional photograph. Likewise, an exterior shot of a property doesn’t always do it justice. In contrast, aerial videography can capture it in all its glory to ‘wow’ buyers.
4) Video Is Perfect For Sharing
The vast majority of buyers search for a home online, and video is the optimal avenue to attract them. This dynamic media type can be easily shared across social media and online platforms, from Instagram and Facebook to listing websites and more. It’s the ideal way to extend your marketing reach far and wide!
5) They’re Easy To Create
The right agent will have the tools and knowledge required to create beautiful, professional videos for your listing. We should know—our very own Richard Silver was named one of the Top 10 Real Estate Video Influencers of 2020 by Reloquence!
As a team, we have a thorough understanding of video marketing—and we make the most of it whenever possible. In fact, it could play an important role in selling your home quickly—and for top dollar!
Thinking of selling? Let us show you the difference our video marketing—and expert team—can make in your sale, starting with a market evaluation. Book an evaluation today.
